Advertise in Our Playbill

Advertising in the Parkway Playhouse Playbill is a savvy decision! Parkway Playhouse is an established tourist destination in YanceyCounty. From 2019 to 2020, visitor spending increased by 16.4% in Yancey County. In 2020 visitors spent 6.8 million dollars on recreation alone! This places your ad in a most strategic location!


Achieve the highest level of visibility among Parkway Playhouse’s patrons by sponsoring the entire Mainstage or Junior season. The Mainstage season runs May through October and the Junior season is April through December, but our marketing and promotion of your business span the calendar year.

Season Sponsorship Benefits:

$3,500 (Mainstage)
$2,000 (Junior)

  • Company logo prominently displayed on the Parkway Playhouse season brochure cover and on playbill covers for each production.
  • Full-page color ad in each playbill.
  • Logo on all promotional materials, including banners, posters, rack card, and postcards.
  • Logo on Parkway Playhouse website linking to your home page.
  • Acknowledgment in all press releases and curtain speeches.
  • Opportunity to “Spotlight” in Parkway Playhouse e-newsletters.
  • A block of discounted tickets for company employees throughout the season.
  • Opportunity to host a corporate night at the theatre with dedicated signage.
  • Opportunity to display and offer patrons marketing materials and giveaways at a table in the lobby during one performance of each show.
  • A hyperlink from each show’s webpage to your company website.

Single Show Sponsorship Benefits: 

$1,000 (Mainstage)
$800 (Junior)

  • Company logo on the playbill insert for the sponsored show.
  • Half-page black and white ad in the playbill insert for your show.
  • Logo on all promotional materials for the production, including banners and posters.
  • Acknowledgment in all press releases and curtain speeches.
  • A block of discounted tickets for the sponsored show.
  • Opportunity to display and offer patrons marketing materials and giveaways at a table in the lobby during one performance of the sponsored show.
  • A hyperlink from the show’s webpage to your company website.

Advertising Rates

Back Cover
(Full Page)

Half Page
(4.75” x 3.875”)

Full Page
(4.75” x 7.75”)

Quarter Page
(4.75” x 1.95”) or (2.375” x 3.875”)

Eighth Page
(2.375” x 1.95”)

(Full Page)

Submission Guidelines for Playbill Ads

FILE FORMAT: We accept artwork as “print-ready” only if it is in PDF or JPEG format. PDF is the preferred format as it will keep your text nice and crisp. If you use JPEG then it must be the highest quality you can make it. Make sure your artwork is at least 300dpi. We cannot accept the following file formats: Microsoft Word (.doc), Microsoft Publisher (.pub), Microsoft PowerPoint (.ppt), Corel Draw (.cdr). Files sent in these formats will be sent back to you to be prepared in the proper format. Printed business cards cannot be accepted as “print-ready” artwork.

RESOLUTION: To ensure your files print clearly, all artwork, including images, must be supplied at a resolution of at least 300dpi; anything lower than this may result in blurry bitmapped or pixilated print. Images used from the web are 72dpi and although they look fine on screen, they are not suitable for full-color printing. We are not responsible for your ad printing in lower quality if you submit artwork at a resolution lower than 300dpi.

COLORS: CMYK (Cyan, Magenta, Yellow, and Black) is an industry-standard formula designed to give the most precise color reproductions. Artwork received using Pantone, Spot, or RGB (commonly web colors) will be converted into CMYK format, this may cause colors to change. Please prepare your artwork as CMYK to ensure the best reproduction of your ad.

FONTS: Due to the vast number of different fonts, all fonts used MUST be embedded or outlined before sending us the final artwork. Failure to do this could result in an alternative style being substituted automatically. We are not responsible for ads printing incorrectly if fonts are not outlined or embedded properly.

AD SIZES: Please refer to the sizes provided above. Please remember to add a 1/8″ bleed on all edges if you plan on having a color background or artwork that goes to the edge of your ad. We cannot accept ads that are not submitted in the correct size. Artwork submitted with the incorrect size will be sent back to you to be corrected.

BLEED: A bleed is used when any part of an image, background or color is to print to the very edges of your finished ad. For example, if you wanted the background of your ad to be red, the color must bleed past all edges. If not, white lines could be seen on some or all of the edges of your ad. The bleed requirement is 1/8″ on each side of the ad.

BORDERS: When preparing your art, please do not place a border around the outside of your ad. This will be done when the ad is inserted into the playbill. Email your ad artwork to:

Call 828-682-4285 or email if you have any questions.